Naturally Kids Ltd

Naturally Kids Ltd is a small, active company from London, UK, founded three years ago. The company, a solo founder operation, boasts £106,919 in assets and runs an e-commerce site specializing in toddler backpacks and plush toys. It’s registered at a virtual address, sharing space with 8,935 other companies, and is overseen by one director and one owner.

The company operates in the retail sale via mail order houses or via internet industries, offering a range of backpacks and stuffed animals, particularly dinosaurs and unicorns, targeted at young children. The website highlights a focus on quality, safety, and unique designs, with products described as ideal gifts for birthdays and special occasions. It also emphasizes the brand's commitment to creating safe and fun products for children, with all products meeting US Child Safety Standards.

Financially, Naturally Kids Ltd shows a mixed picture. While current assets increased by 9.4% to £110,000, net assets declined by 38% to -£23,000. Cash bank on hand fell by nearly 10% to £48,000. Loans from directors increased significantly by 23% to £130,000, and creditors also rose by 14% to £130,000. Trade debtors decreased by a huge 92%, which might suggest the company is managing its customer payments more effectively. The company’s small size, meeting two of three criteria for a small company, helps it remain flexible, but the equity decline is something to watch. The accounts are filleted and unaudited, relying on director-reported data. No auditor is mentioned.

The company’s financial situation suggests it’s burning through cash, possibly a common challenge for e-commerce startups. The virtual address and reliance on a single director and owner also point to a lean operation, which could be both an advantage and a vulnerability.

Registered in England/Wales under the registration number 13352417, with a registered address at WC2A 2JR, England, London, 7 Bell Yard.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.