Natural Dog Food Direct Limited

Natural Dog Food Direct Ltd, based in Bury St. Edmunds, UK, is a small, active family business established seven years ago. With 39 employees and £1,441,871 in assets, the company operates from a real address and is led by two directors and owners. It’s a solo-founded venture with a strong online presence, evidenced by its e-commerce site and a respectable 4.0 Google rating from 24 reviews. The company regularly imports plastics and plastic products, with 54 months of import activity recorded.

The company’s website, Naked Dog, specializes in raw dog food, offering a range of options including original meals, puppy blends, superfoods, and build-your-own boxes. It emphasizes natural ingredients, ethical sourcing, and convenient delivery—including next-day options—catering to health-conscious pet owners. The site also features a blog with informative articles on raw feeding and dog health, reinforcing its expertise in the field.

Financially, Natural Dog Food Direct Ltd shows a mixed picture. Current assets increased by 34% to £1,400,000, while net assets rose by 59% to £670,000. Bank borrowings decreased significantly, falling by 93% to just £14,000, and cash reserves increased by 200% to £74,000. Creditors decreased by 63%, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the increase in trade debtors by 59% could indicate a need to manage customer payments more closely. The company is exempt from an audit, so the figures are unaudited.

Overall, Natural Dog Food Direct Ltd appears to be a growing business with a loyal customer base, but it’s important to monitor its financial trends and ensure it maintains a healthy cash flow. The company's focus on natural, high-quality ingredients and convenient delivery positions it well in the competitive pet food market, but the increase in debtors could be something to keep an eye on.

Registered in England/Wales under the registration number 10856002, with a registered address at IP30 9HN, England, Bury St. Edmunds, Grove Lane, Elmswell.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.