Naive Coffee Ltd

Naive Coffee Ltd, based in London, UK, is a small, active company established five years ago. With five employees and £54,195 in assets, it operates from a virtual address and is led by a solo founder who also serves as director and owner. The company’s e-commerce site, Naive Coffee, enjoys a stellar 5.0 Google rating from over 200 reviews. It’s an irregular importer, bringing in paper and paperboard products, with its last import activity dating back to October 2022.

The Naive Company specializes in roasting specialty coffee beans, offering a range of options from house blends to single-origin varieties. The website showcases a commitment to sourcing beans directly from farmers, emphasizing quality and ethical practices. Customers can purchase beans in various formats, including whole bean and ground, and select from different brewing methods, such as espresso machines, Aeropress, and French press. The site also sells branded merchandise, like tote bags, and offers coffee-related equipment.

Financially, Naive Coffee Ltd presents a mixed picture. While current assets increased by a healthy 64% to £54,000, net assets declined by 1.3% to -£32,000, indicating accumulated losses. Cash reserves took a hit, falling 21% to £6,900. Trade debtors surged by 86%, suggesting potential issues with customer payments. Bank borrowings also increased, reaching £29,000. The company’s small size—meeting two of three criteria for a small company—allows for agility, but the equity decline is a cause for concern. The accounts are unaudited and exempt, so the figures rely on director-reported data.

Overall, Naive Coffee Ltd appears to be a growing business with a strong online presence and positive customer reviews. However, the financial data suggests it’s burning through cash, and the company will need to carefully manage its expenses to ensure long-term sustainability.

Registered in England/Wales under the registration number 12300008, with a registered address at SW6 5UA, England, London, 585a Fulham Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.