Mystic City Ltd

Mystic City Ltd, based in London, UK, is a small, active company founded four years ago. With four employees and £220,941 in assets, it operates as a family business with a real address and a 5.0 Google rating based on 1,543 reviews. The company’s status is active, and it’s led by one director and two owners.

The business runs an e-commerce site specializing in vape products, offering a wide range of kits, mods, tanks, e-liquids, and accessories. Its website prominently features free delivery on orders over £30 and emphasizes age verification at checkout. It even has a live chat feature for customer advice. The site is well-organized, with clear categories and a blog offering product information and promotions.

Financially, Mystic City Ltd’s numbers show a mixed picture. Current assets decreased by 7.7% to £220,000, while net assets dropped by 4.6% to £87,000. Bank overdrafts remained stable at £26,000, and cash reserves fell significantly by 75% to £10,000. Creditors decreased by 8.4% to £140,000, suggesting improved debt management. The company meets the criteria for a small company, with turnover under £10.2 million, assets under £5.1 million, and fewer than 10 employees. No auditor is mentioned, likely due to its small size and exemption from an audit.

The decrease in cash reserves and the drop in net assets are concerning, but the reduction in creditors suggests the company is managing its debts effectively. The company’s strong Google rating and active e-commerce site indicate a loyal customer base, but the financial data suggests it’s burning through money. It’s possible the company is investing heavily in marketing or expanding its product line, but it will need to carefully monitor its cash flow to ensure its long-term viability.

Registered in England/Wales under the registration number 13086825, with a registered address at E15 1XF, England, London, Unit 15, 61/62 Stratford Centre The Stratford Centre.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.