My Choice Fresh Ltd

My Choice Fresh Ltd, based in Farnborough, UK, is a small, active company founded four years ago. With just two employees and £12,446 in assets, it operates as a virtual address e-commerce site, managed by a solo founder who also serves as director and owner. The company is registered at GU14 6UU, England, but thirteen companies share the same address, suggesting a virtual office space.

The business specializes in the retail sale of meat, fish, and various food products—including artisan cheeses, baked goods, and even Christmas meats—through its online platform, First Choice Produce. The website caters to both trade customers and home delivery, showcasing a wide range of products sourced from local producers. It even has a blog and a perfect 5.0 Google rating, which is a good sign.

Financially, My Choice Fresh Ltd’s numbers paint a mixed picture. Current assets have fallen significantly, dropping 63% to £12,000, and net assets have plummeted 66% to -£88,000. Bank borrowings have also decreased, but cash reserves are low at just £17. Trade debtors have vanished completely, while other creditors have risen sharply. The company meets the criteria for a small business, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. As a small company, it is exempt from an audit, and the accounts are unaudited.

The substantial decrease in equity suggests the company may be burning through cash, potentially due to increased operating expenses or slower sales. It’s possible that the company is reinvesting in its business to expand its product range or improve its online platform, but the financial data indicates a need for careful management.

Registered in England/Wales under the registration number 12820922, with a registered address at GU14 6UU, England, Farnborough, First Floor Office, 19 Hercules Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.