Mountain Dog Limited

Mountain Dog Ltd from Cramlington UK is a small, active company founded seven years ago in 2017. With five employees and £232,943 in assets, it operates as an e-commerce site selling dog-related products. The company has three directors, a single owner (solo founder Julia Simpson), and a real registered address.

The company’s website, Mountain Dog UK, is a premier online retailer specializing in dog outfitter gear. It offers a wide range of products, including coats, boots, harnesses, carriers, toys, and training aids, catering to various activities like running, hiking, camping, and even dog joring. The site emphasizes quality brands like DNA BritishMade, Ruffwear, and Nonstop Dogwear, and features a blog with sizing guides and fitting advice—a nice touch. It’s clear they’re targeting a dedicated customer base willing to invest in their dogs' well-being.

Financially, Mountain Dog Ltd presents a mixed picture. While current assets increased by 13% to £230,000, net assets decreased by 28% to -£95,000—a worrying trend. Bank borrowings decreased by 48% to £65,000, which is good news, but cash reserves remain at a modest £6,000. Trade debtors have increased significantly by 69% to £100,000, which could indicate a reliance on customer payments or expanded credit terms. The company’s small size (meeting two of three criteria for being a small company) allows for flexibility, but the decline in equity warrants closer attention. As a small company, it’s likely exempt from an audit, so the financial data is unaudited.

Overall, Mountain Dog Ltd appears to be a well-run e-commerce business with a strong brand identity, but the recent financial trends suggest it’s facing some challenges. It will be interesting to see how the company navigates these pressures and whether it can sustain its growth in the competitive pet retail market.

Registered in England/Wales under the registration number 10992898, with a registered address at NE23 1XA, England, Cramlington, Northumberland, 2 The Hub Endeavour Park, Nelson Park West.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.