Mooslover Ltd

Mooslover Ltd is a small, active e-commerce company based in London, UK. Founded just one year ago in May 2023, it employs four people and holds £628,760 in assets. The company operates from a virtual address, shared by a large number of other businesses, and is led by a solo founder and director, Ou Xiurong. Mooslover specializes in importing clothing and accessories made by knitting or crocheting, with a consistent import history spanning 22 months, the latest in January 2025.

The company’s website, Mooslover, showcases a wide range of women’s clothing, including bodysuits, leggings, dresses, and matching sets, all designed to enhance body shaping. The site is well-designed and features high-quality product photography, a user-friendly interface, and a strong social media presence. It offers free standard shipping over £49 and express shipping over £150, and promotes a community through social media engagement.

Financially, Mooslover Ltd presents a mixed picture. While current assets remain at £630,000, equity has fallen to -£340,000, indicating a loss-making period. Bank borrowings are at £29,000 and creditors have risen to £970,000. Cash reserves are at £240,000. The company’s small size—meeting two of three criteria for being a small company—allows for agility, but the negative equity is a concern. As a small company, it is exempt from an audit, so the financial information is unaudited. The company's trading status is not clear.

Registered in England/Wales under the registration number 14880802, with a registered address at EC1V 2NX, United Kingdom, London, 128 City Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.