Mimi Holliday London Ltd

  • Small
  • Active
  • 5 years
  • £47,027 (assets)
  • Real address
  • 2 directors
  • 2 owners
  • Irregular importer
  • E-commerce

Field of Operation

Retail sale via mail order houses or via Internet
47910 203008 companies

Website

Social media

Summary

Mimi Holliday London Ltd is a small, active company based in London, UK, founded five years ago in 2019. It has £47,027 in assets and operates an e-commerce site selling lingerie. The company has two directors and two owners, and its registered address is a real one with only one other company registered there. It’s an irregular importer, bringing in clothing and accessories (not knitted or crocheted) for just one month, with the last import activity recorded in November 2020. The company operates in the retail sale via mail order houses or via internet industries.

The website, Mimi Holliday, showcases a wide range of luxury lingerie, including bras, knickers, and swimwear, emphasizing its iconic bras and commitment to fit and comfort. It’s clear the business is focused on a premium, online customer experience, with a vibrant website and detailed product descriptions. The site also has a blog with content reinforcing its expertise in lingerie solutions.

Financially, Mimi Holliday London Ltd shows a mixed picture. Current assets have decreased slightly to £47,000, while net assets have fallen by a more significant 18% to £14,000. Cash reserves have also declined by 36% to £5,400. Creditors have decreased by 21%, suggesting some improvement in managing debts. The company meets two of the three criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). With no auditor mentioned (likely exempt as a small company), the figures are unaudited.

The company’s irregular import activity and the decline in cash reserves suggest it may be facing challenges maintaining consistent inventory and managing cash flow. However, the strong online presence and focus on luxury lingerie indicate a potential for growth if these challenges can be addressed.

Registered in England/Wales under the registration number 11996029, with a registered address at NW3 4AE, England, London, 54a Belsize Avenue, Hampstead.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Edey Michael John
  • 5 years
  • 1
  • 25%+
  • Murray Ryan Gordon
  • 5 years
  • 2
  • 25%+

Managers

  • Edey Michael John
  • 5 years
Director
  • Murray Ryan Gordon
  • 5 years
  • 1
Director

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Total exemption full accounts made up to 2023-11-30
  2. Confirmation statement made on 2024-06-14 with no updates
  3. Total exemption full accounts made up to 2022-11-30

Importer profile by HS codes

Last imported products

All imported products

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