Midland Sports Supplements Limited

Midland Sports Supplements Ltd from Birmingham UK: a small, active company founded eleven years ago, holds £466,265 in assets, and operates from a real address. With a single director and owner, it runs an e-commerce site and enjoys a stellar 5.0 Google rating based on 21 reviews. The company regularly imports cocoa and cocoa products, with six months of import activity recorded.

The business primarily focuses on retail sales via mail order and online, offering a wide range of sports nutrition products—from pre-workout supplements to protein powders—through its website. The site lists over 200 brands, including well-known names like Optimum Nutrition and Myprotein, and caters to a broad customer base interested in fitness and bodybuilding. It also has two physical locations in Birmingham and Wolverhampton, offering in-person sales and customer service.

Financially, Midland Sports Supplements Ltd presents a mixed picture. Current assets increased by 15%, reaching £470,000, while net assets grew by 5.7% to £64,000. However, bank borrowings decreased by 15%, falling to £260,000, and cash reserves only grew by 4.5% to £27,000. Creditors increased significantly, by 160%, reaching £160,000, which could indicate increased purchasing activity. The company’s small size—meeting two of three conditions for classification (turnover under £10.2m, assets under £5.1m, fewer than 50 employees)—allows for agility, but the rise in creditors warrants attention. As a small company, it’s exempt from an audit, so the financial statements are unaudited.

The company’s financial statements were prepared by HR Accountants. Overall, Midland Sports Supplements Ltd appears to be a solid, albeit small, operation—but the increasing creditors suggest a need to carefully manage its finances going forward.

Registered in England/Wales under the registration number 08526739, with a registered address at B20 2DH, England, Birmingham, 87 Handsworth Wood Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.