Middle Aisle Ltd

Middle Aisle Ltd is a small, active company based in London, UK, founded four years ago in October 2020. With just £5,697 in assets and a virtual address shared by over 10,000 other companies, it’s a modest operation run by a single director and owner, Chaudhry Ismail Ahmad. The company operates in the retail sale via mail order houses or via internet industries.

The company's website, The Middle Aisle Podcast, reveals a quirky and engaging side hustle. It's a podcast dedicated to exploring the bizarre and wonderful products found in the middle aisles of German supermarkets. The site features episodes, a blog, merchandise, and a Patreon channel for early access and bonus content. It's clearly a passion project, with a focus on humor, community, and a love for the unusual. While the company’s core business remains retail, the podcast provides a unique brand identity and a dedicated following.

Financially, Middle Aisle Ltd presents a mixed picture. Current assets have increased by 72% to £5,700, while net assets remain negative at -£3,400. Bank borrowings have increased by 50% to £8,100, and cash reserves have risen by 74% to £4,900. Creditors have increased by 40% to £9,500. The company meets two of the three criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). The negative equity suggests the company is burning through cash, but the increase in cash reserves and current assets is a positive sign. With no auditor mentioned (likely exempt as a small company), the figures rely on director-reported data.

It seems the company is trying to grow, but it's still in a precarious position. The podcast, however, provides a valuable marketing tool and a unique selling point, which could help it weather the storm.

Registered in England/Wales under the registration number 12977519, with a registered address at EC2A 4NE, United Kingdom, London, England, 86-90 Paul Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.