Max Internet Shopping Ltd

Max Internet Shopping Ltd, based in Barrow-In-Furness, UK, is a small, active company founded 29 years ago in 1995. With a single employee and £19,914 in assets, it operates from a virtual address shared by 37 other companies, raising questions about its physical presence. The business is led by three directors and owned by two individuals, although the full ownership picture may be more complex. It runs an e-commerce site specializing in clothing and accessories, importing regularly—with six months of import activity recorded as of July 01, 2024.

The company's website, Maxcleavage.com, focuses on gel bras, gel bikinis, and gel-padded bras, catering to customers seeking a boost in confidence and shape. The site offers a wide range of sizes and styles, with options available in multiple currencies and shipping to countries worldwide. It’s a well-designed site, with a strong emphasis on product photography and customer testimonials. The site also has a blog and a section for fitting guides.

Financially, Max Internet Shopping Ltd presents a mixed picture. Current assets have declined by 29% to £20,000, while net assets have fallen by 6% to -£100,000. Bank borrowings have decreased by 27% to £42,000, and cash reserves have plummeted 95% to just £99. Creditors have increased by 9.2% to £47,000, and trade debtors have vanished completely. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the significant equity decline and shrinking cash reserves are concerning. The lack of an auditor mentioned (likely exempt as a small company) means the financial data is unaudited.

Overall, Max Internet Shopping Ltd appears to be navigating a challenging financial landscape. While its e-commerce platform and niche product offering suggest a viable business model, the declining financial metrics raise questions about its long-term sustainability. It's a small company that is holding steady, but facing pressures.

Registered in England/Wales under the registration number 03118151, with a registered address at LA14 1RX, England, Barrow-In-Furness, 74 Duke Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.