Mash Products Ltd

Mash Products Ltd, based in Uckfield, UK, is a small, active company founded just two years ago. It holds a modest £56 in assets and operates from a virtual address, a common characteristic for many online businesses. With a single director and owner – Major Sandor – and a 4.0 Google rating from 98 reviews, it’s a solo venture making a name for itself.

The company’s website, Mash Direct, is clearly an e-commerce operation. It showcases a wide range of potato-based products, from ready-to-cook meals to rosti stacks and wedges, all seemingly sourced from a family farm. The site emphasizes freshness, nutrition, and awards, with a focus on recipes and community engagement. It even features a "Make it a Meal" section, encouraging customers to incorporate Mash Direct products into their cooking. There’s a clear effort to build a brand around quality and heritage.

Financially, Mash Products Ltd presents a mixed picture. Current assets have fallen dramatically, dropping 76% to just £56, while net assets have plunged 120% to -£1,700. Cash reserves have also taken a hit, decreasing 76% to £56. Creditors have increased significantly, rising 86% to £1,700. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial decline in equity is concerning. As a small company, it’s exempt from an audit, so the figures are unaudited.

In short, Mash Products Ltd seems to be facing financial headwinds. While its website and product range suggest a thriving online business, the numbers reveal a company struggling to maintain its financial footing. Whether it can turn things around remains to be seen, but the focus on quality and family farming could be key to its survival.

Registered in England/Wales under the registration number 14068950, with a registered address at TN22 1HN, England, Uckfield, 1a Falmer Court, London Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.