Makeup Candy Ltd

Makeup Candy Ltd is a small, active company based in Warrington, UK, founded nine years ago in 2015. It’s a solo founder operation with one director and one employee, operating from a real address and running an e-commerce site. The company primarily engages in retail sales via mail order and internet, alongside offering management consultancy services.

The website, Brush Candy, showcases a range of beauty products, particularly self-tanning solutions and bronzing products under the "Jelli Bear Collection" and "Bronzing Batter" lines. It emphasizes innovative designs and user-friendly products, offering free shipping over £40 and a subscription option for email updates. The site’s aesthetic is vibrant and playful, targeting a younger demographic interested in trendy beauty items. There's a lot of product photography, and the site is well-designed, with clear navigation.

Financially, Makeup Candy Ltd presents a concerning picture. Net assets have declined significantly, dropping from -£140,000 to -£180,000, and bank borrowings have increased. Cash reserves are also low, sitting at just £4,100. Trade debtors have also risen substantially, suggesting potential issues with customer payments. Despite this, creditors have decreased slightly, which could indicate improved debt management. The company meets two of three criteria to be considered small (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees). As a small company, it is exempt from an audit, so the figures are unaudited.

While the e-commerce site appears active and well-designed, the financial data suggests the company is burning through money. The significant losses and low cash reserves raise concerns about its long-term viability. Whether the company can turn things around remains to be seen, but it will need to address its financial challenges to sustain its operations.

Registered in England/Wales under the registration number 09794817, with a registered address at WA3 1EW, England, Warrington, 149a Newton Road, Lowton.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.