Maeva Rae Ltd

Maeva Rae Ltd is a small, active company based in Whitstable, UK, founded just three years ago in 2021. It’s a solo-founded operation with three directors, two employees, and a real registered address. The company holds £86,302 in assets and operates in the retail sale via mail order houses or via internet industries.

The company’s website, raye the store, functions as a "traveling showcase" for conscious consumers interested in innovative food, drink, wellness, and beauty brands. It’s essentially a curated marketplace, offering a discovery space for emerging brands and even featuring pop-up shops and discovery boxes. The site highlights brands like UnOrdinary (drinks), AKT London (wellness), and AWKN (hangover prevention supplements), showcasing a diverse range of products. It’s not a traditional e-commerce site where you can directly purchase items; instead, it’s a platform for discovery and brand exposure, with a focus on creating unique retail experiences.

Financially, Maeva Rae Ltd presents a mixed picture. While current assets increased by 10% to £86,000, net assets decreased by 33% to -£20,000. Bank borrowings are not mentioned, but creditors increased by 12% to £110,000. Cash reserves are not mentioned, but the decrease in equity is a significant concern. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the declining equity suggests it’s burning through money. The lack of an auditor (likely exempt as a small company) means the figures are unaudited.

The company’s reliance on pop-up shops and brand showcases, while innovative, may be vulnerable to economic fluctuations. The focus on discovery and brand exposure, rather than direct sales, could explain the fluctuating financials. It’s a gamble—betting on the power of curated experiences to drive brand awareness and, ultimately, sales for its partner brands.

Registered in England/Wales under the registration number 13517765, with a registered address at CT5 3NS, United Kingdom, Whitstable, Kent, South Tythe Barn, The Drive.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.