Luxury Portal Ltd

Luxury Portal Ltd, based in Poole, UK, is a small, family-run business with an active status. Founded six years ago, the company employs three people and operates from a virtual address, managed by two directors and two owners. It’s an e-commerce site specializing in jewelry, precious stones, and metals (imported for three months), as well as clocks, watches, and their parts (exported for nine months).

The company’s website, Luxury Wood, primarily focuses on kiln-dried logs, heat logs, and wood pellets—a significant shift from its initial focus on watches and jewelry. The site boasts a wide range of products, from crates and nets of logs to briquettes and charcoal, catering to both residential and commercial customers. It emphasizes quality, VAT-inclusive pricing, and free delivery to most UK destinations. The site also includes a blog with safety advice and information about firewood, reinforcing its expertise in the field.

Financially, Luxury Portal Ltd presents a mixed picture. Accumulated depreciation for property, plant, and equipment increased by 25% to £22,000, indicating investment in assets. However, bank borrowings surged by 41%, reaching £14,000, and cash reserves fell 91% to £980. Creditors increased by 39% to £38,000, and trade debtors ballooned by 13,000% to £26,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp decline in equity raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The shift to selling firewood and wood pellets suggests a diversification strategy, possibly driven by changing market conditions or a desire to expand its customer base. It's unclear how closely the original watch and jewelry business is integrated with the current firewood operation, but both share the "Luxury" branding and emphasize quality and British craftsmanship.

Registered in England/Wales under the registration number 11513335, with a registered address at BH15 2PW, United Kingdom, Poole, Dorset, Towngate House, 2-8 Parkstone Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.