Luluorry Ltd

Luluorry Ltd from Liphook UK is a small, active company founded five years ago. With £12,954 in assets, a real address, one director, and a single owner who is also the solo founder, it operates as a retail business selling beauty and skincare products online. The company's website, Lulu Orry, showcases a curated selection of ethical beauty brands from around the globe, emphasizing clean, effective, sustainable, and luxurious products. It features a blog with articles on topics like sleep health, bath rituals, and skincare routines, demonstrating a focus on wellness and education alongside product sales.

The website’s e-commerce platform is well-designed and user-friendly, with clear product categories, high-quality images, and detailed descriptions. It also offers a loyalty program and regular promotions to attract and retain customers. The company’s focus on ethical and sustainable brands, combined with its emphasis on customer service, positions it as a niche player in the competitive beauty market.

However, a review of the company’s financial data reveals some concerning trends. While the company is small (meeting two of three conditions for classification), current assets have decreased by 18% to £13,000, and net assets have fallen by 0.22% to -£9,600. Bank cash has dropped significantly by 49% to just £290, and creditors have also decreased by 11% to £23,000. The company’s equity is negative, indicating it is burning through cash faster than it’s generating revenue. Trade debtors and payables remain consistent. The lack of employees (zero reported) suggests a very lean operation, likely managed solely by the director and owner. As a small company, it’s exempt from an audit, so the figures are unaudited.

The company’s reliance on online sales and its small size make it vulnerable to fluctuations in consumer spending and competition from larger retailers. The negative equity raises questions about its long-term viability, though its focus on ethical and sustainable products may appeal to a growing segment of consumers.

Registered in England/Wales under the registration number 12052656, with a registered address at GU30 7RD, England, Liphook, 23 Ludshott Manor Woolmer Lane, Bramshott.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.