Lrm Goods Ltd

Lrm Goods Ltd, based in Cranleigh, UK, is a small, active company founded nine years ago. With fourteen employees and £51,116 in assets, it operates an e-commerce site specializing in handbags and accessories, boasting a 4.0 Google rating from six reviews. The company has two directors and one owner, and its registered address is real, with only two other companies sharing the same location.

The company’s website, LRM Goods, is a vibrant online store showcasing a wide range of handbags, accessories, and personalized items. It's clear they're focused on a stylish, quality-driven market, with sections for new arrivals, bestsellers, and even a dedicated area for personalized items—a nice touch. The site also has a "come visit us" section, pointing to a physical shop in Cranleigh, which suggests a blend of online and offline retail. They're also keen on age verification, which is a bit unusual for a handbag store.

However, the financial picture reveals some concerning trends. Cash bank on hand has halved, dropping from £36,000 to £18,000, and current assets have fallen by a significant 55%, down to £51,000. Trade debtors have plummeted by a whopping 85%, which could indicate issues with customer payments or a change in credit policies. Perhaps most alarming is the dramatic shift in equity: retained earnings and accumulated losses now show a negative balance of -£44,000. Bank borrowings have also increased considerably, reaching £22,000. The company’s small size (meeting two of three criteria for a small company) means it’s likely exempt from an audit, so these figures are unaudited.

Despite the challenges, Lrm Goods Ltd seems to be actively marketing its products and maintaining a positive online presence. The website is well-designed, and the Google reviews are strong. However, the significant decline in equity and cash reserves suggests the company is burning through money faster than it’s bringing it in. It’s a situation that requires careful management and potentially a shift in strategy to ensure long-term sustainability.

Registered in England/Wales under the registration number 10102202, with a registered address at GU6 8JJ, England, Cranleigh, 2 Smithbrook Kilns.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.