Lovedtoys Ltd

Lovedtoys Ltd is a private limited company registered in England/Wales with the registration number 14738823. The company was founded two years ago on March 17, 2023, and registered at SW6 5LE, London, 5c Dorncliffe Road. Its status is active. The company operates in the retail sale via mail order houses or via internet industries. Officially, it has one owner or PSCs, one director, and one employee.

The company's website, Loved Before, presents a unique business model: a sustainable soft toy adoption agency. It sources pre-loved toys, refurbishes them, and offers them for adoption, emphasizing eco-friendliness and charitable giving. The site features a wide range of soft toys, from Jellycat bunnies to Steiff bears, and even has a presence in Selfridges department stores. The business model is quite clever, really, focusing on recycling and giving toys a second life. They also have a charity model, supporting MakeAWish UK.

Financially, Lovedtoys Ltd is showing some challenges. While its assets remain at £1, it’s important to note that retained earnings and accumulated losses are a significant -£2,100. Bank borrowings are at £71, and creditors are at £2,200. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the negative equity is a concern. The lack of a mentioned auditor (likely exempt as a small company) means the figures rely on director-reported data.

It's clear that while the business model is innovative and has a strong brand identity, the company is currently burning through money. Whether the adoption agency concept can generate enough revenue to overcome these financial pressures remains to be seen.

Registered in England/Wales under the registration number 14738823, with a registered address at SW6 5LE, London, 5c Dorncliffe Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.