Louella Belle Limited

Louella Belle Ltd from Barnet, UK, is a small, active company founded 23 years ago in 2002. Employing 20 people and holding £601,494 in assets, it’s a family business with three directors and two owners. The company operates from a virtual address, which is a bit strange as twelve other companies are registered at the same location. It regularly imports essential oils and perfumes (98 months), with the last import in February 01, 2025, but exports irregularly (1 month), with the last export in April 01, 2022.

Louella Belle Ltd’s website, louellabelle.co.uk, is a fully functional e-commerce platform. It showcases a wide range of beauty products, including brands like Ardell, Dermaelect, and Morgan Taylor. The site features a user-friendly interface with various layout options, detailed product descriptions, and a customer-focused design. It also includes a blog with helpful information and a FAQ section. The site clearly aims to provide a seamless online shopping experience, with a focus on beauty supplies and accessories.

Financially, Louella Belle Ltd’s recent performance shows some concerning trends. Cash bank on hand has plummeted by a staggering 96%, dropping to just £6300. Creditors have also decreased, but this is offset by a 72% increase in trade debtors, suggesting potential issues with collecting payments. While fixed assets have decreased, the most alarming trend is the 29% drop in equity, falling to £89,000. This indicates a significant reduction in the company’s net worth. Despite these challenges, the company’s turnover remains relatively stable, meeting the criteria for a small company (less than £10.2 million). The lack of an auditor mentioned suggests the company is exempt from an audit due to its size, and the figures are unaudited.

Overall, Louella Belle Ltd appears to be facing financial headwinds. While the e-commerce platform is well-designed and actively selling beauty products, the declining cash reserves and equity raise concerns about its long-term sustainability. It will be interesting to see if the company can turn things around, or if it’s burning through money like a startup.

Registered in England/Wales under the registration number 04391790, with a registered address at EN5 5YL, Barnet, Hertfordshire, Ashdon House, Moon Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.