Look Fabulous Forever Ltd

  • Small
  • Active
  • 11 years
  • 10 employees
  • £1,022,327 (assets)
  • Real address
  • 6 directors
  • 1 owner
  • Regular exporter
  • E-commerce

Field of Operation

Retail sale via mail order houses or via Internet
47910 204062 companies

Social media

Summary

Look Fabulous Forever Ltd is a small, active company based in London, UK, founded eleven years ago in 2014. With £1,022,327 in assets and a real registered address, it employs ten people and is overseen by six directors and one owner. The company operates an e-commerce site and regularly exports essential oils and perfumes, with 16 months of export activity recorded, the last in November 2023.

The company’s website, Look Fabulous Forever, caters specifically to women over 40, offering makeup formulated for mature skin. It emphasizes natural-looking results and provides extensive tutorials and advice via its blog and video content. The site highlights a 30-day guarantee and free delivery over £20, hallmarks of a customer-focused online retailer. The brand also has a strong social media presence, encouraging customers to share their makeover photos.

Financially, Look Fabulous Forever Ltd presents a mixed picture. Cash bank on hand dropped by 27% to £280,000, while debtors surged by 180% to £300,000—a significant increase that could indicate delayed payments or a shift in credit terms. Creditors, however, decreased by 51% to £91,000, suggesting improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decrease in retained earnings—a 6.6% drop—raises questions about profitability. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, Look Fabulous Forever Ltd seems to be navigating the challenges of a growing e-commerce business. Its focus on a specific demographic and its commitment to customer service appear to be strengths, but the financial data suggests a need for careful monitoring of cash flow and debt management.

Registered in England/Wales under the registration number 08832382, with a registered address at SW19 8QZ, England, London, 89 Trinity Road Trinity Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Cusden Patricia Mary
  • 8 years
  • 2
  • 50%+
  • Cusden Patricia Mary
  • 8 years
  • 2
  • 25%+

Managers

  • Ritter Julie
  • 7 years
Company director
  • Stern Suzannah Kate
  • 8 years
  • 2
Director
  • Cusden Anna-liese
  • 8 years
  • 2
Director
  • Grim Adrian
  • 9 years
Banking
  • Stern Benjamin James
  • 10 years
  • 2
Partner

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Confirmation statement made on 2025-03-27 with no updates
  2. Total exemption full accounts made up to 2024-03-31
  3. Confirmation statement made on 2024-03-27 with no updates

Look Fabulous Forever Ltd controls

Owns & Controls

  • Project Cardinal Co Ltd
  • 2 years
  • 75%+

Exporter profile by HS codes

Last exported products

All exported products

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