Long Clothing Limited

Long Clothing Ltd, based in London, UK, is a small, active company founded fifteen years ago in 2009. With two employees and £98,799 in assets, it operates from a real address and is overseen by two directors and one owner. The company regularly imports and exports clothing and accessories, excluding knitted or crocheted items, with 13 months of import activity and 4 months of export activity recorded.

The company's website, LongClothing.com, presents a curated selection of streetwear and accessories, featuring brands like BOY London and NEW FUTURE. It positions itself as a cult brand, emphasizing unique designs and a dedicated following. The site's focus is on retail, with a strong emphasis on visual merchandising and social media engagement. It’s an e-commerce business, selling directly to consumers.

Financially, Long Clothing Ltd shows a mixed picture. Current assets have decreased by 21% to £99,000, while net assets have fallen by 71% to £19,000. Bank borrowings have remained stable, but cash reserves have decreased by 45% to £6,600. Creditors have increased by 27%, suggesting a need for better cash flow management. The company meets two of three criteria for being considered small, with a turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. The lack of an auditor mentioned suggests the company is exempt from an audit as a small company.

Overall, Long Clothing Ltd appears to be navigating a period of financial pressure. While its e-commerce platform shows promise and a dedicated following, the decline in equity and cash reserves warrants close attention. The company’s ability to maintain its cult status and manage its finances will be key to its long-term success.

Registered in England/Wales under the registration number 07017418, with a registered address at N1 4BL, England, London, 99a Balls Pond Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.