London Grace Ltd

London Grace Ltd is a small holding company based in London, UK, with an active status. Founded eleven years ago in March 2014, the company employs eighty-one people and holds £418,271 in assets. It operates from a virtual address, registered at WC1X 8HB, a location shared by forty-seven other companies, which is a bit unusual. The company is led by two directors and has one owner, though the owner list changed a year ago. London Grace Ltd runs an e-commerce site and regularly imports glass and glassware, with its last import operation recorded six months ago in September 2023.

The company’s website showcases a range of nail polishes, tools, and treatments, targeting customers with free UK shipping over £30. It offers a variety of collections, including the new "AlFresco Blush" inspired by picnics, and highlights its "Repair Glow" nail treatment. The website has a clean design and promotes its products with attractive visuals and customer testimonials. It also features a blog with nail care tips and expert advice.

Financially, London Grace Ltd’s performance presents a mixed picture. Current assets have fallen by 45% to £420,000, while net assets have plummeted 80% to just £-240,000 – a significant drop. Bank borrowings have increased, and cash reserves have decreased by 31%, suggesting the company is burning through cash. However, creditors have also decreased by 3.9%, which could indicate improved debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity drop raises questions. The accounts are unaudited, and no auditor is mentioned, which is common for small companies.

Despite the financial challenges, London Grace Ltd seems to be focused on growing its e-commerce business and building a strong brand in the nail care market. The company’s website is well-designed and user-friendly, and its products are well-received by customers. Whether the company can overcome its financial difficulties and achieve long-term success remains to be seen.

Registered in England/Wales under the registration number 08941417, with a registered address at WC1X 8HB, England, London, Floor 3, 222 Gray's Inn Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.