Little Wow Ltd

Little Wow Ltd is a small, active company based in London, UK, founded six years ago in 2018. With just one employee and £38,667 in assets, it operates from a virtual address shared by forty-two other companies, a bit unusual. Two directors steer the ship, and Haroon Shahid is listed as the owner. The company regularly imports clothing and accessories – not knitted or crocheted – with 14 months of import activity recorded, the last in June 2022. It’s involved in retail sale via mail order houses or via internet industries.

The company’s website is minimal, offering little insight beyond its core business. There's no e-commerce presence, suggesting a wholesale or B2B model, or perhaps a reliance on third-party platforms. It's hard to tell exactly what they do without more information.

Financially, Little Wow Ltd is showing some concerning trends. Current assets have dropped by 29% to £39,000, and net assets are down 11% to -£16,000. Cash reserves have plummeted 63%, leaving just £1,300 in the bank. Creditors have also decreased by 24%, which is a positive sign, but the significant drop in cash and the negative equity raise questions. Trade debtors are down 12%, which is good, but the overall picture suggests the company is burning through money. The small size (meeting two of three criteria for a small company) means it's likely exempt from an audit, so the numbers are unaudited.

It’s clear that Little Wow Ltd is facing financial challenges. While the company’s import activity indicates a steady flow of goods, the declining cash position suggests a need to manage expenses and potentially improve sales. The lack of a visible online presence could be a missed opportunity, but it’s also possible that the company’s business model relies on different channels.

Registered in England/Wales under the registration number 11478923, with a registered address at W1D 5LG, England, London, 29-30 Frith Street, 3rd Floor, C/O Wong Lange & Co.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.