Lily Charmed Ltd.

Lily Charmed Ltd, based in Slough, UK, is a small, family-run business with an active status. Established nineteen years ago in 2006, the company employs twelve people and holds assets valued at £564,913. It operates from a real address and is managed by three directors and two owners. The business runs an e-commerce site and enjoys a stellar 5.0 Google rating based on 208 reviews. Lily Charmed regularly imports jewelry, precious stones, and metals (79 months) and exports them (31 months).

The company's website, Lily Charmed Jewellery, showcases a vast array of charms, necklaces, bracelets, earrings, and rings, all available for customisation. It offers free shipping on orders over £50 and buy now, pay later options, catering to a modern shopping experience. The site's design is visually appealing, with clear product categories and a focus on creating unique, personalised jewellery. The website also features a blog with style guides and news, reinforcing its brand identity and engaging customers.

Financially, Lily Charmed Ltd presents a mixed picture. Current assets have decreased by 11%, falling to £560,000, while net assets have also declined by 11%, reaching £480,000. Bank borrowings have been reduced by 46%, down to £11,000, and cash reserves have fallen by 38%, standing at £89,000. Creditors, however, have increased significantly by 79%, reaching £35,000. Trade debtors have risen by 15%, reaching £270,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity raises concerns. The unaudited financial statements, exempt due to its small size, rely on director-reported data.

Overall, Lily Charmed Ltd appears to be navigating a period of change. While the e-commerce platform thrives with positive customer reviews, the financial figures suggest a need for careful management. The company's family-run nature and focus on personalised jewellery offer a unique selling point, but sustaining growth will require addressing the recent financial pressures.

Registered in England/Wales under the registration number 05688736, with a registered address at SL1 3FQ, England, Slough, Unit 28a Slough Business Park, 94 Farnham Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.