Kroen Ltd

Kroen Ltd from Hove UK: a small, active company founded three years ago, employs two people, and holds £4,259 in assets. With a real address and two directors and owners, it operates in the retail sale via mail order houses or via internet. The company meets two of three conditions to be considered small: turnover under £10.2 million, balance sheet total under £5.1 million, and fewer than 50 employees.

The company’s website, kroen.co.uk, is currently “opening soon,” prompting visitors to sign up for a password and follow its social media channels. It’s clear the business is in a transitional phase, perhaps preparing for a product launch or website redesign. The site’s emphasis on password protection and social media links suggests a focus on building a loyal customer base.

Financially, Kroen Ltd shows a mixed picture. While turnover jumped significantly, rising 600% to £61,000, this came at a cost. Administrative expenses soared 1,700% to £11,000, and distribution costs exploded by 1,300% to £14,000. Cash bank on hand, however, increased dramatically, jumping 2,000% to £4,300. Despite this, net assets still increased by 21% to £1,900. Trade debtors have plummeted, dropping 100% to just £2, which could indicate better cashflow management. The company’s lack of employees (just two reported) suggests a lean operation, but the rising costs raise concerns. With no auditor mentioned, the unaudited figures rely on director-reported data.

In short, Kroen Ltd is growing quickly, but it's burning through cash. The "opening soon" website suggests a renewed focus on online sales, but the company needs to carefully manage its expenses to ensure long-term sustainability.

Registered in England/Wales under the registration number 13496230, with a registered address at BN3 1JN, United Kingdom, Hove, East Sussex, 73 Holland Road 73 Holland Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.