Keel Toys Limited

Keel Toys Ltd, hailing from Ashford, UK, is a sizable company with an active status, celebrating 26 years in business. Employing 56 people, it boasts substantial assets of £15,120,046 and impressive yearly revenue of £29,565,930. Eight directors oversee operations, with one owner at the helm, and the company enjoys a stellar 5.0 Google rating based on 17 reviews. Regular importer and exporter of toys, games, and sports equipment, Keel Toys has been importing for 26 months and exporting for a remarkable 89 months.

The company’s website showcases a broad range of soft toys, from traditional ranges like Keeleco and Signature Cuddle to more contemporary lines like Animotsu and Love to Hug. Keel Toys operates a 24/7 ordering system and maintains a large UK stock holding within a 115,000 sq ft warehouse, facilitating efficient order fulfillment. It also highlights its UK-based design team and its commitment to innovative design and cutting-edge fabrics. They even have a presence at several upcoming trade shows, including Olympia London and Messezentrum Nuremberg.

Financially, Keel Toys Ltd presents a mixed picture. While turnover increased by a solid 11% to £30 million, net assets remained relatively flat at £14 million. Cash reserves saw a significant boost, jumping 210% to £5.7 million—a positive sign of improved liquidity. However, bank borrowings also increased, rising by 40% to £570,000. Creditors increased by 22%, suggesting a reliance on short-term financing. Despite these fluctuations, the company’s large asset base and growing revenue indicate a generally healthy position. The company's staff costs increased by 29%, which could be a sign of expansion or rising labor costs. Magee Gammon Corporate Limited performed the audit.

Overall, Keel Toys Ltd appears to be a well-established and reputable player in the soft toy industry, navigating a competitive market with a strong brand and a commitment to customer service. The increased bank borrowings and rising staff costs are worth monitoring, but the company's overall financial health seems robust.

Registered in England/Wales under the registration number 03744062, with a registered address at TN24 0SG, Ashford, Unit 1 Ashford Business Park, Sevington.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.