Karina's Diamond Ltd

Karina's Diamond Gold Romford, England is a small, active company founded four years ago in 2020. Employing just four people, the business holds £779,446 in assets and operates from a real address in Romford. It’s a solo-founder operation, managed by a single director and owner, Nitica Oana. The company runs an e-commerce site and has garnered a perfect 5.0 Google rating from 56 reviews—a testament to its customer service. While primarily focused on online sales, Karina’s Diamond is an irregular importer, with just one month of import activity recorded as of August 1, 2021.

The company's website highlights a focus on gold jewelry, offering a collection of popular designs and catering to custom orders. They emphasize a network of contacts to source unique items and offer a month-long timeframe for special requests, even potentially fulfilling them faster. A key selling point is their commitment to engagement and wedding rings, offering a straightforward ordering process and robust quality control. They also provide ring resizing services and even offer a range of metals to choose from.

Financially, Karina’s Diamond Ltd presents a mixed picture. While current assets increased by a modest 9.3% to £780,000, net assets experienced a dramatic turnaround, jumping 120% to £2,400. Bank borrowings increased significantly, reaching £16,000, and cash reserves plummeted 100% to -£440—a worrying sign. Creditors decreased by a substantial 78%, suggesting improved debt management, but the sudden shift in cash reserves is concerning. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the cash flow issues warrant attention. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company's significant depreciation on motor vehicles and plant machinery, alongside a surge in loans from directors, suggest investment in operations. However, the negative cash balance indicates that the company is burning through money. It’s possible that the increase in creditors is a result of delayed payments from customers, or perhaps the company is relying on credit to keep operations afloat.

Registered in England/Wales under the registration number 12736011, with a registered address at RM1 1PS, England, Romford, 169 South Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.