Just Play Products Ltd

Just Play Products Ltd, based in Woking, UK, is a small, active company founded five years ago. With eight employees and £5,304,737 in assets, it operates from a real address and is overseen by two directors, although no owners are officially listed. The company regularly imports and exports toys, games, and sports equipment—124 months of import activity and 23 months of export activity recorded, with the latest imports in February 2025 and exports in November 2024. It operates within the manufacture of other games and toys, n.e.c. industries.

The company’s website is currently unavailable, so it’s difficult to assess its online presence and sales strategy. However, the import/export activity suggests a business focused on wholesale or distribution rather than direct-to-consumer retail.

Financially, Just Play Products Ltd presents a mixed picture. While current assets have increased by 15% to £5,300,000, net losses have widened considerably, deepening by 32% to -£3,100,000. Bank borrowings have surged by a significant 19%, reaching £7,400,000, and trade debtors have increased by 38% to £3,100,000. Creditors have also risen by 23% to £8,700,000. Cash reserves, however, have increased by a substantial 170%, reaching £1,400,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the widening losses and increasing debt are concerning. The accounts are unaudited, and no auditor is listed, which is common for small companies.

Despite the losses, the increase in cash reserves suggests the company may be managing its finances effectively, perhaps investing in inventory or new product lines. The substantial increase in trade debtors could indicate a strategy of offering extended credit terms to attract larger orders, but it also poses a risk if those debts aren’t collected promptly. The company's reliance on imports and exports, while providing access to a wider market, also exposes it to supply chain disruptions and currency fluctuations.

Registered in England/Wales under the registration number 12516181, with a registered address at GU21 6EB, England, Woking, St Andrews House, West Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.