Just Mist Wholesale Ltd

Just Mist Wholesale Ltd, based in Belfast, UK, is a small, active company founded eight years ago in 2016. Employing ten people, it holds £1,560,896 in assets and operates from a virtual address—a bit strange, as 347 companies are registered at the same location. The business is a family affair, with two directors and two owners, and boasts a respectable 4.0 Google rating from 30 reviews. It’s a regular importer of electrical machinery and equipment, with 23 months of import activity recorded, the last operation made on February 01, 2025.

The company’s website, Just Mist, is a retail site offering a wide range of electronic cigarettes and eliquids. It’s clearly focused on e-commerce, with a well-designed site showcasing leading brands and exclusive products. The site emphasizes quality, prompt delivery, and customer satisfaction, and even offers next-day delivery. The business also operates a wholesale arm, catering to resellers.

Financially, Just Mist Wholesale Ltd shows a mixed picture. Current assets decreased by 20% to £1,600,000, while net assets increased by 30% to £1,000,000. Cash reserves grew by a significant 98% to £99,000, a positive sign. However, creditors decreased by 59% after one year, and by 51% within one year, which could indicate a need for more working capital. Debtors have fallen dramatically, too, by 65%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the changes in creditors and debtors suggest a need for careful management. With no auditor mentioned, the figures rely on unaudited statements.

Overall, Just Mist Wholesale Ltd seems to be holding its own, but needs to keep a close eye on its cash flow and working capital. The e-commerce side appears healthy, but the financials suggest a need for continued vigilance.

Registered in Northern Ireland under the registration number NI641517, with a registered address at BT4 3EU, Northern Ireland, Belfast, 248 Upper Newtownards Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.