Just Cravings Ltd

Just Cravings Ltd from London UK: a small, active company founded two years ago, employs one person, and has a real address. It’s led by a solo founder and has a director, with a Google rating of 5.0 based on 167 reviews. The company regularly imports paper and paperboard products, with three months of import activity recorded.

The company operates in the take-away food shops and mobile food stands industries, and its website showcases a dessert shop offering a variety of sweet treats and beverages. While the site doesn't explicitly state it's an e-commerce platform, it features high-quality photos of its offerings and contact information, suggesting a focus on local customers and potential delivery services.

Financially, Just Cravings Ltd presents a mixed picture. Cash on hand remained steady at £4,100, but net assets declined to -£35,000—a significant loss. Creditors increased to £89,000, and property, plant, and equipment remained constant at £50,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the negative equity raises concerns. The accounts are unaudited, which is common for small companies exempt from an audit.

The company’s reliance on imports, coupled with the negative equity, suggests it may be burning through cash faster than it’s generating revenue. It's possible the business is still in its early stages of growth and is investing heavily in marketing and operations. The single employee and director—presumably the founder—indicates a lean operation, but it also highlights the potential for operational strain.

Registered in England/Wales under the registration number 14717384, with a registered address at NW6 7TH, England, London, 150 Willesden Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.