Juicy Bike Limited

Juicy Bike Ltd, based in Tunbridge Wells, UK, is a small, active company founded 16 years ago. With five employees and £524,016 in assets, it operates from a virtual address—a fact that’s a bit unusual as sixteen companies share the same location. The business is owned and run by a solo founder, Philippe Vaxelaire, and managed by two directors. Juicy Bike runs a successful e-commerce site specializing in electric bikes and accessories. It regularly imports vehicles, parts, and accessories (not for trains or trams), with a strong focus on its own branded bikes, and occasionally exports electrical machinery and equipment.

The company’s website showcases a wide range of electric bikes, from urban models to mountain bikes and cargo bikes, alongside accessories and spare parts. Juicy Bike emphasizes quality, British craftsmanship, and a retro design aesthetic—a nod to its heritage. The site also features a blog with helpful guides on choosing the right bike size, maintaining your e-bike, and even winter riding tips. It’s clear the company is focused on building a community around its brand and providing excellent customer service.

Financially, Juicy Bike Ltd shows some concerning trends. Accumulated depreciation on plant and machinery increased by 25%, and on vehicles by 40%, suggesting ongoing investment in its operations. Amounts owed to its parent company, Vaxe, decreased by 13%, but the company’s bank cash reserves plummeted 75% to just £21,000. Trade debtors rose significantly by 160%, which could indicate difficulties in collecting payments. Perhaps most worrying is the decline in equity, which fell by 98% to just £76—a substantial drop that could signal financial strain. While the company meets the criteria for a small business (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), the sharp decline in equity warrants closer attention. The accounts are unaudited, and no auditor is mentioned, which is common for small companies. Overall, Juicy Bike Ltd appears to be a well-branded company with a strong online presence, but the financial data suggests it may be facing some challenges in managing its cash flow and maintaining its equity.

Registered in England/Wales under the registration number 06685414, with a registered address at TN4 8AS, England, Tunbridge Wells, Kent, Number 22 Mount Ephraim.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.