Jottnar Ltd

Jottnar Ltd is a small, active company based in Cardiff, UK, founded thirteen years ago in 2011. The company has eight employees and holds £1,000,449 in assets. It operates from a virtual address, registered with forty-six other companies, and is managed by two directors and two owners. Jottnar Ltd regularly imports and exports clothing and accessories, not knitted or crocheted, with 43 months of import activity and 11 months of export activity recorded. The company’s website, Jttnar.co.uk, showcases a range of technical outdoor wear, including down jackets, midlayers, and baselayers, catering to both men and women. It also features a "Legend" collection and a "Blueprint Series," suggesting a focus on high-quality, performance-driven apparel.

The company's website clearly indicates an e-commerce operation, with a focus on direct-to-consumer sales. It offers free UK delivery and accepts various payment methods, including Klarna, demonstrating a modern online retail strategy. The site also includes a blog and a "Pro Team" section, suggesting a desire to build brand awareness and engage with customers. The site’s design is clean and visually appealing, with high-quality product photography and a user-friendly interface.

Financially, Jottnar Ltd presents a mixed picture. Current assets have decreased by 37% to £1,000,000, while net assets have also fallen, dropping 14% to -£2,300,000. Bank borrowings have seen a significant increase of 9.3%, reaching £41,000, and cash reserves have plummeted 37% to £300,000. Trade debtors have ballooned by 910%, suggesting potential issues with customer payments or expanded credit terms. Creditors have decreased by 50%, which is good. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, but the sharp decline in equity raises concerns. With no auditor mentioned, the figures rely on unaudited statements.

Overall, Jottnar Ltd appears to be navigating a challenging financial landscape. While its e-commerce operations seem active and its product range is well-presented, the company needs to address its declining equity and manage its trade debtors more effectively. The company’s focus on technical outdoor wear and its direct-to-consumer sales model could provide a pathway to sustainable growth, but careful financial management will be crucial.

Registered in England/Wales under the registration number 07825249, with a registered address at CF24 5EA, Wales, Cardiff, The Maltings, East Tyndall Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.