Johnnie Longden Limited

Johnnie Longden Ltd from Poole UK: a small, active company founded 21 years ago, employs 12 people, and holds £2,063,887 in assets. Boasting a perfect 5.0 Google rating from 13 reviews, it operates from a real address and is overseen by three directors and a single owner. The company is a regular importer of vehicles, parts, and accessories (excluding trains and trams), with 23 months of import activity recorded, the latest in March 2025.

The company’s website, Caravan Spares, is exclusively for trade customers and showcases a vast selection of caravan parts, from lighting and chassis components to water fittings and gas products. It’s a comprehensive online catalogue, with a clear focus on wholesale distribution rather than direct-to-consumer retail. The site is well-organized, with categories and subcategories making it easy for trade buyers to find what they need. It also features a "Pick of the Week" section highlighting specific products and a blog with helpful articles on caravan maintenance and repairs.

Financially, Johnnie Longden Ltd presents a mixed picture. Cash bank on hand increased by a solid 14% to £890,000, while current assets also rose by 8% to £2,100,000. However, debtors decreased significantly by 21% to £400,000, suggesting potential issues with collecting payments. Intangible assets have fallen by 47% to £25,000, and property, plant, and equipment have dropped by 32% to £63,000. On the positive side, creditors decreased by 9% to £250,000, indicating improved debt management. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 60 employees. With no auditor mentioned, the financial statements are unaudited.

Overall, Johnnie Longden Ltd appears to be a stable, albeit somewhat cash-strapped, business. The company’s focus on the trade market and its wide range of products suggest a strong position within the caravan parts industry, but the decline in debtors and the decrease in fixed assets warrants close monitoring.

Registered in England/Wales under the registration number 04786617, with a registered address at BH16 5SJ, Poole, Dorset, Millstone House Unit 2a Upton Industrial Estate, Factory Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.