Joanie Limited

Joanie Limited is a small, active company based in Skipton, UK, founded nine years ago in 2016. With £2,785,610 in assets and a real registered address, it employs nine people and is managed by one director, although no owners are officially listed. The company regularly imports clothing and accessories—not knitted or crocheted—with 298 months of import activity recorded, the last in February 2025. Its website, Joanie Clothing, is a vibrant e-commerce platform dedicated to vintage-inspired women's clothing. The site showcases a wide range of dresses, tops, outerwear, and accessories, categorized by era (1940s to 1990s) and style (Cottagecore to Dark Academia). It’s clear the company is targeting a specific niche: women who appreciate retro aesthetics and sustainable fashion.

The website emphasizes responsible sourcing, featuring fabrics and collaborations with ethical brands. It also has a blog and active social media presence, fostering a community around vintage style. The site is well-designed and user-friendly, with clear product descriptions and high-quality images—a hallmark of a successful online retailer. It’s obvious the company is investing in its brand and customer experience.

Financially, Joanie Limited presents a mixed picture. While net assets decreased by 91% to -£4,900,000, suggesting a significant drain on equity, bank borrowings surged by 210% to £4,800,000. This suggests the company is relying more on debt financing, possibly to support growth or manage cash flow. Cash reserves, however, increased by 560% to £710,000—a positive sign of improved liquidity. Creditors also increased by 180% to £6,400,000, which could be a result of increased purchasing activity to meet demand. The average number of employees, however, increased by 120% to 28, which is a big jump. The company qualifies as small, meeting two of the three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. No auditor is mentioned, likely due to its small size.

In short, Joanie Limited is experiencing a period of rapid growth, fueled by increased borrowing and a larger workforce. While the negative equity is concerning, the strong cash position and expanding operations suggest the company is navigating these challenges effectively—although a more detailed review of its financial statements would be needed to fully assess its long-term health.

Registered in England/Wales under the registration number 09959470, with a registered address at BD23 3AE, England, Skipton, North Yorkshire, The Four Arches, Broughton Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.