Jelling Dragon Limited

Jelling Dragon Ltd, based in York, UK, is a small, active company founded ten years ago in 2014. With three employees and £35,830 in assets, it’s a modest operation run by two directors and a single owner, Taylor Robert. The company operates from a real address and is registered with Companies House. It’s a regular importer of miscellaneous manufactured goods, having imported for four months, with the latest import in November 2024. It also exports miscellaneous metal items, but less frequently, with just one month of export activity recorded.

The company’s website, Jelling Dragon, specializes in Viking age historical reproductions, replicas, and handmade crafts. It caters to reenactors, museums, schools, theaters, and movies, offering a wide range of gear, supplies, kits, and equipment. From authentic jewellery to weapons and costumes, the website positions itself as a one-stop shop for all things Viking. The site also features a blog and details upcoming Viking festivals.

Financially, Jelling Dragon Ltd presents a mixed picture. Accumulated amortisation has increased by 12%, while accumulated depreciation on computer equipment has risen by 32%. The number of employees has tripled to three, and cash bank holdings have increased slightly to £1,300. However, creditors have decreased by 8.3%, and current assets have fallen by 16%. Perhaps most concerning is the significant drop in equity, which has increased by 66% to -£21,000. Trade debtors have also decreased by 47%. The company’s small size (meeting two of three criteria for a small company) helps with agility, but the declining equity is something to keep an eye on. No auditor is mentioned, which is typical for a small, exempt company.

Overall, Jelling Dragon Ltd appears to be navigating a challenging financial landscape. While the website shows a strong brand and dedicated customer base, the declining equity suggests the company is burning through money. It’s a situation that requires careful management to ensure long-term sustainability.

Registered in England/Wales under the registration number 09189253, with a registered address at YO10 4UA, England, York, North Yorkshire, 10c Tower House Fishergate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.