It's For Me Limited

It’s For Me Ltd, based in Weybridge, UK, is a small, active company founded fifteen years ago in 2010. With four employees and £70,697 in assets, it operates an e-commerce site selling dog shampoo. The company has four directors and two owners, though the list of owners was changed nine years ago. Its registered address is a virtual address, as sixty-nine companies share the same location.

The company specializes in retail sale via mail order houses or via internet, with a particular focus on aloe vera dog shampoo, olive extract shampoo, and nettle extract shampoo. The website highlights the shampoo's suitability for all dog breeds, emphasizing its pH-neutral formula and value for money. It even caters to trade customers, offering bulk discounts and ongoing supply contracts for dog groomers and boarding kennels.

Financially, It’s For Me Ltd shows a mixed picture. Current assets have fallen by a significant 55%, dropping to £71,000. Similarly, net assets have decreased by 34%, settling at £72,000. Cash bank on hand has plummeted a staggering 100%, leaving the company with zero cash reserves. Creditors have also decreased dramatically, falling 97% to £1,500. Bank borrowings have increased significantly, and trade debtors have fallen by 51%. The company’s small size—meeting two of three criteria for a small company—helps it remain flexible, but the sharp decline in cash and equity is concerning. With no auditor mentioned, the financial statements are unaudited.

The company was created mid-2023 by Andrew Redknap and Grant Cohen, who left their previous cleaning chemicals business to focus on dog shampoos. It’s clear that It’s For Me Ltd is navigating a period of financial adjustment, but its niche product line and focus on customer satisfaction could provide a foundation for future growth.

Registered in England/Wales under the registration number 07204260, with a registered address at KT13 8AH, England, Weybridge, Surrey, Ibex House, Baker Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.