Infinity Merchant Limited

Infinity Merchant Limited, based in Stoke-On-Trent, UK, is a small, active e-commerce business founded four years ago. The company, with £2,531 in assets, is led by a solo founder, Wasim Sobia, who also serves as director and owner. It operates in the retail sale via mail order houses or via internet industries.

The company's website, Infinity Foods, is a wholesale supplier of organic, natural, gluten-free, GM-free, and Fairtrade food products. It offers a vast range of items, from beans and pulses to snacks, household cleaning products, and even pet care items. The site features detailed product descriptions, supplier stories, and a focus on sustainability and ethical sourcing. It's clear Infinity Foods caters to a niche market of health-conscious consumers and businesses seeking high-quality, responsibly-sourced ingredients.

Financially, Infinity Merchant Limited presents a mixed picture. Current assets increased significantly by 850% to £2,500, while bank cash rose 160% to £700. However, net assets declined by 35% to £6,100, and equity dropped 36% to £6,000. Trade debtors increased substantially, reaching £1,800, suggesting a possible reliance on customer payments. Creditors decreased by 61%, which is a positive sign. The company’s small size—meeting two of three conditions for a small company—allows for agility, but the drop in equity warrants attention. No auditor is mentioned, which is typical for a small, exempt company.

Overall, Infinity Merchant Limited appears to be navigating the challenges of a growing e-commerce business. While the increase in assets and cash is encouraging, the decline in equity suggests a need for careful financial management.

Registered in England/Wales under the registration number 12656212, with a registered address at ST6 2AS, England, Stoke-On-Trent, Super Storage, Unit Wh4, Leek New Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.