Idylle Trading Ltd

Idylle Trading Ltd is a small, active company based in St Asaph, UK, founded four years ago in 2020. With two employees and £122,621 in assets, it operates from a virtual address – fifty-three other companies share the same location – and is led by one director and owner, Palmer Joanne. The company is a regular importer, specializing in jewelry, precious stones, and metals, with 31 months of import activity recorded, the latest in February 2025.

Its website showcases a curated selection of artisan-made jewelry and accessories, representing brands like Anna Beck and Mishky. Anna Beck celebrates connection through handmade techniques from Bali, while Mishky supports women in Colombian communities. Idylle Trading acts as an agency, partnering with independent boutiques, jewellers, and department stores across the UK. It’s a mother-daughter duo running the agency, and they have a showroom in Harrods.

Financially, Idylle Trading Ltd presents a mixed picture. Current assets have decreased by 13% to £120,000, while net assets have increased by 2% to £80,000. Cash bank on hand has fallen by a significant 46% to £24,000, and trade debtors have risen by 19% to £64,000. Creditors have also decreased by 31% to £46,000. The company’s small size—meeting two of three conditions for a small company—helps it stay nimble, but the decline in cash reserves is something to keep an eye on. The company is exempt from an audit, so the figures are unaudited.

Overall, Idylle Trading Ltd seems to be operating steadily, but the decrease in cash reserves could be a sign of a startup burning through money. The focus on artisan brands and agency partnerships suggests a niche strategy, but the financial data indicates a need for careful management.

Registered in England/Wales under the registration number 12985795, with a registered address at LL17 0RN, Wales, St Asaph, Denbighshire, Irish Square, Upper Denbigh Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.