Ideal Uk Wholesale Ltd
- Small
- Active
- 5 years
- £120,347 (assets)
- Virtual address
- 1 director
- 1 owner
- Irregular importer
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Social media
Summary
Ideal Uk Wholesale Ltd is a small, active company based in Edmonton, UK, founded five years ago in December 2019. With £120,347 in assets and a virtual address shared by twenty-two other companies, it’s a compact operation managed by one director and owner. The business operates in several industries, including wholesale of fruit and vegetable juices, mineral water and soft drinks, the non-specialised wholesale trade, and management consultancy. It's an irregular importer, with its top import category being Paper and Paperboard Products, totaling 1 months of imports, the last operation was conducted on April 01, 2022.
The company’s website, APP Wholesale Ltd, reveals a more complex picture. It’s a culmination of many years in the industry for the owner Allan Pierce. The whole company is still wholly owned and is formed of various different divisions supplying different types of customers. It operates throughout the UK in nine regional locations with a fleet of transport vehicles specialising in the distribution of heating and hot water products to the plumbing and heating sector. The website highlights several divisions: APP Plumbing and Heating, APP Retail and Stores, APP Distribution, and APP Brands and Imports, each catering to different customer segments. The company also sells exclusive brands like BiWorld, Everflo, and Revive, showcasing a diverse product portfolio.
Financially, Ideal Uk Wholesale Ltd presents a mixed bag. Cash bank on hand increased by 35% to £140, but net assets liabilities deepened to -£110,000. Creditors remained stable at £230,000, while other creditors saw a significant jump of 99% to £120,000. Trade debtors decreased by 7.7% to £42,000, and total inventories remained relatively unchanged at £78,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the negative equity raises concerns. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements. The company’s bank overdrafts remained at 2 GBP.
In short, Ideal Uk Wholesale Ltd is facing financial pressures, but its diverse divisions and focus on niche markets suggest potential for growth. Whether it can turn around its negative equity remains to be seen—but for now, it’s betting on its established network and specialized product offerings to navigate the challenges.
Registered in England/Wales under the registration number 12347406, with a registered address at N18 2UD, England, Edmonton, London, 2nd Floor 183 Angel Place, Fore Street.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- 7 months
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 7 months
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted four months ago.
Last news
-
Confirmation statement made on 2025-02-23 with no updatesDownload 3 pages pdf report
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Notification of Maria Eugenia Avadanei as a person with significant control on 2024-11-13Download 2 pages pdf report
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Registered office address changed from Unit 9 Triumph Trading Estate Tariff Road Tottenham London N17 0EB England to 2nd Floor 183 Angel Place Fore Street Edmonton London N18 2UD on 2024-11-22Download 1 page pdf report
Importer profile by HS codes
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Last imported products
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