Ideal And Homely Ltd

  • Small
  • Active
  • 4 years
  • £3,611 (assets)
  • Real address
  • 1 director
  • 1 owner
  • E-commerce

Field of Operation

Retail sale via mail order houses or via Internet
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Website

Social media

Summary

Ideal And Homely Ltd from Saunderton UK: small company, active status, founded 4 years ago, £3,611 assets, real address, 1 director, 1 owner, e-commerce site. It's a small, family-run business operating in the short-term rental market, providing accommodation for contractors, relocation professionals, and guests visiting Birmingham and Coventry. The company, founded four years ago, is managed by a single director and owner, Gavin Matthew Pieterse, and operates from a real address in Saunderton. It’s a small operation, meeting two of three criteria for a small company: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

The company’s website showcases a range of houses and apartments, handpicked for quality and comfort. It’s clear that the focus is on providing a "home away from home" experience, with fully equipped kitchens, free WiFi, and a host of welcoming comforts. The site highlights the location’s proximity to Birmingham’s attractions, metro/train stations, and local amenities, and even offers a loyalty scheme for HR departments and travel managers. The company also appears to manage properties for landlords, offering guaranteed rent and handling all aspects of management.

Financially, Ideal And Homely Ltd’s recent performance presents a mixed picture. Current assets have declined by a significant 26%, falling to £3,600, while net assets have plummeted 71%, leaving just £1,600. Bank borrowings have surged by a staggering 2,400%, reaching £2,200, and cash reserves have fallen 65% to £1,600. Creditors, however, decreased by 18%, suggesting improved debt management. The company’s small size and lean operation, with no employees reported, allows for agility, but the sharp decline in equity raises concerns. With no auditor mentioned, the figures rely on unaudited statements.

It seems Ideal And Homely Ltd is navigating a challenging period, perhaps reflecting the broader economic climate. The company’s focus on providing quality short-term rentals and its management services for landlords could provide a pathway to recovery, but the recent financial trends warrant close attention.

Registered in England/Wales under the registration number 12811011, with a registered address at HP14 4EA, England, Saunderton, Flat 42 The Residence Flat 42 The Residence, Wycombe Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • Pieterse Gavin Matthew
  • 4 years
  • 75%+

Managers

Director

Last reports

Download the last financial report
Download the last confirmation report
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Last news

  1. Confirmation statement made on 2024-09-30 with updates
  2. Confirmation statement made on 2024-07-31 with no updates
  3. Change of details for Gavin Matthew Mathers as a person with significant control on 2024-04-15

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