Hysteria Brands Ltd

  • Small
  • Active
  • 5 years
  • 6 employees
  • £7,168,087 (assets)
  • Virtual address
  • 1 director
  • 1 owner
  • Regular importer
  • Regular exporter
  • Solo founder

Field of Operation

Activities of other holding companies n.e.c.
64209 99670 companies

Summary

Hysteria Brands Ltd is a small, active company based in Cheltenham, UK, founded five years ago in 2020. It employs six people and holds £7,168,087 in assets, operating from a virtual address shared by 35 other companies. The company is led by a single director and owner, Whitmore Scott James, and functions as a solo founder operation. It regularly imports and exports toys, games, and sports equipment, with 66 months of import activity and 40 months of export activity recorded.

The company's website, hysteria.co.uk, showcases a range of brands and services, including a focus on marketing for today’s market. It operates an in-house marketing team, offering graphic design, website design, and SEO services to partners. Hysteria Brands also boasts its own storage facilities and a distribution network, partnering with companies like DHL and FedEx. The website highlights three key brands: Pop Figures, Loungefly, and Rock Roll Collectibles, each catering to different fandoms and collectible interests. It also provides contact information and a brief overview of its services.

Financially, Hysteria Brands Ltd shows a mixed picture. Cash reserves have significantly increased by 240%, reaching £110,000, while current assets have grown by 56% to £7,200,000. However, creditors have also risen by 18%, reaching £3,800,000. Trade debtors increased by 8.5%, suggesting a potential need to manage customer payments. The company’s equity has increased by 11% to £620,000, indicating a strengthening financial position. Despite these positive trends, net losses deepened, suggesting the company is burning through money. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the increased creditors raise questions. With no auditor mentioned, the figures rely on unaudited statements.

In short, Hysteria Brands Ltd is growing, but it’s also facing financial pressures. The company’s focus on marketing and brand partnerships, along with its in-house capabilities, positions it for continued growth—but managing its creditors will be key to long-term sustainability.

Registered in England/Wales under the registration number 12403024, with a registered address at GL50 1TA, England, Cheltenham, Eagle Tower, Montpellier Drive.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 5 years
  • 15
  • 75%+

Managers

  • 5 years
  • 20
Director

Last reports

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Last news

  1. Confirmation statement made on 2025-03-06 with updates
  2. Unaudited abridged accounts made up to 2024-01-31
  3. Confirmation statement made on 2024-08-09 with no updates
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Hysteria Brands Ltd controls

Owns & Controls

  • 5 years
  • 75%+
  • 5 years
  • 75%+

Importer profile by HS codes

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Last imported products

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Exporter profile by HS codes

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Last exported products

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Similar exporters

Buy the list of 2364 UK B2B buyers of toys, games, and sports equipment.
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  • HS codes
  • Financial data
  • Officers and owners
*from 99$

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