Hurrecane Ltd

Hurrecane Ltd from Reading UK is a small, active company founded six years ago. With ten employees and £222,707 in assets, it operates from a real address and is managed by two directors and owners. A Google rating of 4.0 from 129 reviews suggests a positive customer experience. The company is an irregular importer of vehicles, parts, and accessories (not for trains or trams), with its last import operation dating back to September 2020. It operates in the manufacture of bicycles and invalid carriages industries.

The company’s website, hurrecane.bike, focuses on e-bike subscriptions. Customers can choose from a range of models, including cruiser, fatbike, hybrid, mountain, and more, with pedal-assist levels and color options. The subscription model offers a “pay-as-you-go” system, and the site emphasizes freedom, convenience, and a lifetime warranty. The site clearly targets a customer base seeking flexible and affordable access to e-bikes, rather than outright ownership.

Financially, Hurrecane Ltd shows some concerning trends. Accumulated depreciation impairment property plant equipment increased by 29%, while advances to directors have decreased significantly. The number of average employees during the period dropped by 30%, and cash bank on hand plummeted 99% to a mere £380. Creditors rose sharply by 110%, and net assets fell by 35%. While the company meets the criteria for a small company (turnover under £10.2m, assets under £5.1m, and fewer than 30 employees), the decline in cash and equity warrants closer attention. The unaudited financial statements, without an auditor mentioned, rely on director-reported data.

Overall, Hurrecane Ltd appears to be navigating a period of financial pressure despite a strong online presence and positive customer reviews. The shift towards subscription services could be a strategic move to generate recurring revenue, but the company needs to address its declining cash reserves and manage its liabilities effectively.

Registered in England/Wales under the registration number 11615432, with a registered address at RG7 2PQ, England, Reading, 28 Easter Park, Benyon Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.