Hot Deals 1990 Limited

Hot Deals 1990 Limited is a small, active company registered in London, UK, established seven years ago in 2017. With a single employee and £34,820 in assets, it operates from a virtual address shared by nearly 20,000 other companies, a bit unusual. The business is run by two directors and owners, Mallen Gemma Leigh and Thorne Benjamin Rone, who also signed the financial statements. It’s an e-commerce site, selling a wide range of products—from unicorn keyrings to doggy poo bags—through its Superdeal Wholesale Ltd online shop. The company is also an irregular importer, bringing in electrical machinery and equipment, with its last import operation recorded in September 2023. It operates in the retail sale via mail order houses or via internet industries.

The website showcases a diverse inventory, catering to discount stores, market traders, and newsagents. It highlights established brands like Panasonic and Duracell, emphasizing competitive prices and excellent customer service. The site also features a "Deals of the Month" section and a "New Arrivals" showcase, indicating a focus on promotional offers and fresh products. The site has a section for Easter Holiday Notice, stating that the warehouse will be closed from 18th April to 21st April for the Easter holiday.

Financially, Hot Deals 1990 Limited shows a mixed picture. While current assets increased by 18% to £35,000, net assets dramatically improved from -£8,000 to £5,200—a positive turnaround. However, bank borrowings jumped significantly to £780, and cash reserves fell to £12,000. Creditors decreased, suggesting better debt management. The company’s small size—meeting two of three conditions for a small company—helps it remain flexible. There’s no mention of an auditor, which is typical for small companies.

Overall, Hot Deals 1990 Limited appears to be navigating a period of change. The company’s financial health is improving, but it's still reliant on its small size and online presence to stay competitive.

Registered in England/Wales under the registration number 10915468, with a registered address at N1 7GU, England, London, 20 Wenlock Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.