Horanin Ltd

Horanin Ltd is a small, active company based in London, UK, founded four years ago in January 2021. It’s a solo venture, with one director and owner – Joanna Horanin – and a single employee. The company holds £5,063 in assets and operates from a virtual address, sharing space with 417 other businesses. It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, and fewer than 50 employees.

The company's website, The Blond Travels, is a vibrant travel blog and online shop focused on Thailand and Portugal. Joanna Horanin, the founder, shares her experiences, offers expert travel advice, and sells digital guides – like a Lisbon City Guide for £8.99 – catering to travellers, expats, and digital nomads. The site is clearly an e-commerce operation, with a strong Instagram presence and a focus on creating valuable content to attract and retain customers.

Financially, Horanin Ltd’s latest report paints a mixed picture. Cash bank on hand decreased by 23% to £3,700, while creditors increased significantly by 360% to £7,500. Deferred income also rose sharply by 680% to £6,300. Perhaps most concerning is the negative equity, with retained earnings and accumulated losses resulting in a -£1,700 figure. Trade debtors also increased dramatically, by 3800%, reaching £1,400. While the company's small size and solo founder structure allow for agility, the decline in equity and increase in liabilities suggest a potential cash flow challenge. The accounts are unaudited and prepared under the historical cost convention, with no auditor mentioned. It seems like the company is burning through money, but it's difficult to say for sure without more information.

Registered in England/Wales under the registration number 13146628, with a registered address at W1B 4HB, England, London, 4th Floor Office, 205 Regent Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.