Horaceuk Ltd

Horaceuk Ltd from London UK: a small, active company founded two years ago, employs just one person, and holds £774,548 in assets. It’s managed by three directors and owned by Wittouck Amaury. The company regularly imports and exports essential oils and perfumes, with 83 months of import activity and 3 months of export activity recorded. It's a real address, and only one other company is registered there.

The company operates a stylish e-commerce website, Horace, targeting men with a range of grooming and fragrance products. The site offers a welcome discount for newsletter sign-ups and features a variety of categories, including skincare, hair care, and beard care. It even offers diagnostic tools and a magazine with grooming advice. The website is very well designed, with high quality photography and a focus on natural ingredients and French craftsmanship. Horace also has a physical presence, with stores in Paris, Lyon, Bordeaux, and other cities.

Financially, Horaceuk Ltd shows some concerning trends. While the company’s assets remain stable, equity has plummeted to -£890,000. Bank borrowings have increased significantly, reaching £1,500,000, and cash reserves are low at £550,000. Creditors have also increased, reaching £1,700,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the sharp equity drop raises questions about its long-term viability. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

It's clear that Horaceuk Ltd is facing financial headwinds, despite its strong brand and growing customer base. Whether it can overcome these challenges and continue its growth trajectory remains to be seen, but the company’s focus on quality and customer service gives it a fighting chance.

Registered in England/Wales under the registration number 14223035, with a registered address at EC2R 8DU, England, London, 11 Old Jewry 11 Old Jewry, 8th Floor.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.