Honestly Tasty Ltd.

Honestly Tasty Ltd, based in Enfield, UK, is a small, active company founded six years ago in 2018. With twelve employees and £589,800 in assets, it’s a real business with a registered address and three directors, overseen by a solo founder and one owner. The company operates in the manufacture of other food products, and is an irregular importer, bringing in natural and modified starches, glues, and enzymes – just one month’s worth of imports were recorded as of March 2024.

The company’s website, honestlytasty.co.uk, is a vibrant showcase for vegan cheese alternatives. It’s clear the business is focused on e-commerce, with a prominent "Shop" section, mailing list sign-up, and a range of products marketed towards both vegans and non-vegans. The site highlights a "Plant based, packed with taste" ethos and features recipes from a "Vegan Master Chef." A section dedicated to Christmas gifting suggests a seasonal focus, and the site includes links to stockists and a blog.

Financially, Honestly Tasty Ltd’s recent performance presents a mixed picture. While current assets increased by 31% to £590,000, net assets have decreased by 35% to £450,000. Bank borrowings have dramatically increased by 1,000%, reaching £180,000, and cash reserves have fallen 73% to £8,600. Trade debtors have also increased significantly by 50%, suggesting potential issues with customer payments. Creditors, however, decreased by 27%, which could indicate better debt management. The company meets the criteria for being a small company – turnover under £10.2m, assets under £5.1m, and fewer than 50 employees – and no auditor is mentioned, meaning the figures are unaudited.

The company’s rapid growth in bank borrowings and decrease in cash reserves, alongside the losses, suggests it’s burning through cash to fuel expansion. The increased trade debtors could be a sign of a growing customer base but also a risk of bad debts. It's possible the company is investing heavily in marketing or product development, but the financial strain is evident.

Registered in England/Wales under the registration number 11728863, with a registered address at EN1 2BY, United Kingdom, Enfield, 40 Borden Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.