Honest Riders Ltd

Honest Riders Ltd is a small, active company based in Stevenage, UK, founded six years ago in 2018. With two employees and £23,304 in assets, it operates from a virtual address shared by seventy-seven other companies, a bit unusual. The company is led by two directors, including the solo founder, Kiff Zoe Michelle, and runs an e-commerce site. It’s an irregular importer, bringing in clothing and accessories (excluding knitted or crocheted items) for short periods, with its last import activity recorded over four years ago in October 1, 2020.

The website, Honest Riders, is dedicated to providing eco-friendly horse care products, and rider wear. It offers a range of sustainably sourced, cruelty-free, and plastic-free items, from shampoo bars to clipping essentials. The site emphasizes refillable options and a commitment to environmental responsibility, even offering a "carbon hoofprint" quiz. Products are sold via an online store, and the company's blog offers advice on horse care.

Financially, Honest Riders Ltd has experienced a significant downturn. Current assets have plummeted 40% to £23,000, and net assets have dropped a staggering 95% to just £980. Cash reserves have also decreased substantially, falling 45% to £14,000. Bank borrowings have increased, and creditors have risen, suggesting the company is relying more on external financing. Despite meeting two of three criteria for a small company (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), the sharp decline in equity raises concerns. The company is exempt from an audit, so the figures are unaudited.

It seems Honest Riders Ltd is facing financial pressures, despite its commitment to sustainability and a well-designed website. Whether it can maintain its eco-friendly focus while navigating these challenges remains to be seen.

Registered in England/Wales under the registration number 11485089, with a registered address at SG1 3QP, United Kingdom, Stevenage, Richmond House, Walkern Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.