Home Essential (london) Limited

Home Essential (london) Limited is a small, active company based in Mitcham, UK, founded eight years ago in 2017. With just £100 in assets and a virtual address shared by sixty-seven other companies, it’s a solo-founded operation managed by a single director and owner. The business operates an e-commerce site selling hardware, electrical, plumbing, and DIY supplies, alongside a range of other goods like mobile accessories, gifts, and stationery. Its website, Maximal, positions itself as a “convenience store” with free parking for up to 30 minutes. The company imports basic metal tools and utensils, with 15 months of import activity recorded, the last in November 2019.

The website showcases a diverse product range, from mobile phone accessories and vape liquids to household hardware and kitchenware. It also offers mobile phone repair services, catering to a wide range of customer needs. The company’s emphasis on competitive pricing and friendly service suggests a focus on customer satisfaction, a key element for success in the competitive retail market. It’s a bit confusing, really, with the name "Home Essentials" and the branding of "Maximal" – they seem to be two different things.

Financially, Home Essential (london) Limited shows a mixed picture. Cash bank on hand dropped by 9.1% to £100, while bank borrowings decreased by 30% to £24,000. Creditors improved by 21%, but net assets declined by 17% to £8,700. Amounts owed to directors, however, increased dramatically, rising by 310% to £14,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the decrease in equity and the rise in amounts owed to directors are concerning. The company is exempt from an audit, so the figures rely on unaudited statements.

Overall, Home Essential (london) Limited seems to be navigating a challenging financial landscape. While its diverse product range and convenient location could be strengths, the declining equity and rising debts suggest it’s burning through money. It’s hard to say if the company will be able to sustain its operations in the long term.

Registered in England/Wales under the registration number 10594474, with a registered address at CR4 3BW, England, Mitcham, 170 Church Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.