Herrtom Limited

Herrtom Limited is a small, active company based in Hailsham, UK, established fourteen years ago in December 2010. It’s a solo-founder operation, managed by one director and owner, and currently employs just one person. The company holds £36,518 in assets, but its registered address is likely virtual, as 192 other companies share the same location. Herrtom Limited is an irregular importer, primarily dealing in optical and medical tools and devices, with its last import activity recorded just one month ago in January 2024.

The company operates in the specialised retail sector, selling luxury eyewear online. Its website, RockOptika, emphasizes hand-made frames from France, using the finest Italian materials and British design. The site’s branding incorporates the Pantone color of the year, and it features a blog with updates, launches, and celebrity sightings. Customers can sign up for a newsletter promising infrequent emails with no "bucket loads of pap." The site also promotes a separate venture, 1066 Pianos, which restores and sells high-end pianos.

Financially, Herrtom Limited presents a mixed picture. Current assets have decreased by 8.6% to £37,000, while net assets have plummeted 430% to -£16,000. Bank borrowings have also increased significantly, rising by 1,300% to £19,000. Creditors have risen by 20%, and trade debtors have increased by 2%. The company’s small size—meeting two of three criteria for a small company—helps it remain agile, but the substantial equity decline raises concerns. As a small company, it’s exempt from an audit, and the figures are unaudited.

Despite the financial pressures, Herrtom Limited’s focus on luxury eyewear and its online presence suggest a commitment to a niche market. The dual venture with 1066 Pianos adds a layer of complexity, but also presents opportunities for diversification. Whether the company can navigate these challenges and sustain its growth remains to be seen.

Registered in England/Wales under the registration number 07474177, with a registered address at BN27 1DW, Hailsham, East Sussex, 30-34 North Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.