Heron's Pet World Ltd

Heron's Pet World Ltd, based in Derby, UK, is a small, active family business founded seven years ago. Employing six people, the company holds £336,901 in assets and operates from a virtual address, registered with twenty-three other companies. Two directors and two owners manage the e-commerce site, which boasts a Google rating of 4.0 based on 27 reviews. Regular imports of animal feed and food waste have occurred for 55 months, with the last operation recorded in February 2025.

The company’s website, herons.co.uk, is dedicated to selling fish food, positioning itself as the UK’s largest online retailer in this niche. It offers a wide variety of flakes, granules, pellets, and other food types, catering to tropical, marine, goldfish, cichlid, pond, and turtle/reptile species. The site emphasizes low prices, high-quality products, and fast delivery, with a "no middlemen" approach. Customer testimonials highlight the value for money and the fish's enthusiasm for the food.

Financially, Heron's Pet World Ltd presents a mixed picture. Accumulated depreciation on computer equipment increased by a significant 64%, while furniture fittings saw a 36% rise, and plant machinery by 53%. However, cash reserves jumped a remarkable 660%, reaching £28,000, and net assets improved by 180% to £31,000. Bank borrowings decreased slightly, and creditors also fell. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the increased depreciation suggests ongoing investment in equipment. The lack of an auditor, typical for a small company, means the figures are unaudited.

Overall, Heron’s Pet World Ltd appears to be navigating a period of growth and investment, with a strong online presence and a loyal customer base. The company’s focus on a specialized product category and its commitment to low prices seem to be driving its success, though continued monitoring of its financial performance is warranted.

Registered in England/Wales under the registration number 11122645, with a registered address at DE22 3FS, United Kingdom, Derby, Derbyshire, 57 Ashbourne Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.